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Product Description
PROJECT (spec)
Create a product description to go in the Trader Joe's in-store newspaper.
CHALLENGE
Hot cocoa is typically seen as being a product for kids. The challenge was to present the product as being a beverage that even adults can also enjoy.
SOLUTION
Drinking hot cocoa is presented as an experience. To appeal more to adults, the description highlights the indulgence aspect, the flavor, and the experience: the way you'd enjoy a good cup of coffee or glass of wine, hot cocoa can be enjoyed by adults and can take a place in the morning or afternoon coffee or tea routine.
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