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Product Description

PROJECT (spec)

Create a product description to go in their store-distributed newspaper.


Hot cocoa is seen as a seasonal product. It can also be seen as being consumed mostly by kids. The challenge was to present the product as being an everyday option, not just limited to snow days for the kids.


Drinking hot cocoa is presented as an experience. for instances thinking of hot cocoa as an everyday option having an experience when drinking hot cocoa that replaces the morning and afternoon coffee experience.

  • Demonstrates the fun, light attitude of the business -- it's bagels!

  • Lets customers know they can enjoy at home the same delicious product that they get from the store

  • Indicates that the business is local, which customers like to support

  • Illustrates that the business is family-owned, which customers also like to support

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