The Kensington Cat & Dog Home is a non-profit organization funded entirely by donations and fundraising activities.
Kensington wants to increase the number of people who give regular monthly donations. The website needed copy to promote the work they do and to convince visitors to sign up to make monthly donations.
An "About Us" page introduces visitors to an example of Kensington's success: A specific story of finding a home for one of their dogs.
Additional copy describes the work they do so contributors will know how their donations will be used.
A final page appeals to the visitor's own love of animals and desire to help and invites them to make a donation with a button.