Website Copy
PROJECT (spec)
The Kensington Cat & Dog Home is a non-profit organization funded entirely by donations and fundraising activities.
CHALLENGE
Kensington wants to increase the number of people who make a recurring monthly donation. The website needed copy to promote their work and to inspire visitors to sign up to make donations.
SOLUTION
A section of the Home page introduces visitors to an example of Kensington's success: A story -- that many pet owners can relate to -- of finding a home for one of their dogs.
Additional copy describes their "Services," so visitors will know the benefits of their donations.
A section appeals to the visitor's own love of animals and empathy, and to their ability to give that same loving experience to someone else. A button clearly invites visitors to make a donation.