You don't have to resort to sleazy sales tricks to get more customers and make more money
I know, you don't get it: You speak from the heart about how great your product or service is. You work hard. You feel like you're putting good out into the world, right?
So why do you feel like you're stuck and struggling to grow your business?
You see others out there, being pushy. Being loud and phony.
And you think: Really? Is that what I have to do to create a successful business?
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Because you do know one thing: You are not the "hard sell" type.
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You know: If you're too aggressive, you turn people off.
But if you play it safe, you sound watered-down and boring.
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Either way...you lose sales.
Instead of making the big impact you deserve, it's like you're a carnival barker waving your arms in the middle of Grand Central Station during rush hour, shouting, "Look what I've got!" to busy commuters and tourists with places to go and things to do and they're just passing you by, leaving you completely unnoticed.
Don't want to be "sales-y"?
Rule #1:
Be the most you you can be.
With super-clear, authentic-to-you messaging about who you are and how you help people, you can attract more customers who want to buy what you sell. And isn't that why you started your business?
That's how I help you: Put out copy -- e-mails, website copy, product launches, blogs & more -- that is so uniquely you that you get the attention you deserve and your customers buy more.
The you who sings [_________]in the car at the top of your lungs. Who plays with your dog like a little kid. Who cries at the rom-com you've seen 457 times but can't get enough of.
So how else does life get better when you invest in marketing materials that reflect the real you?
Go from struggling about what to say
01
You grow your following and make more sales (yay!)
to
confidently communicating the real you your ideal customer falls in love with you and what you offer
Be uniquely you and you'll stand out from the crowd. You'll get more attention. And more attention means more people who like your style will find you and buy your stuff.
02
You're more confident
Because you sound like you.
Natural and easy. Not like someone who's reciting a memorized sales script.
Your confidence shines through when you're not worrying about what to say.
02
You stop "selling" -- that's when your business grows
It about having conversations with your audience. Share a ton of valuable information, tips, and advice with them. When you give generously? They'll be back.
03
You start charging what you're worth
This one...Please don't downplay the impact of your work.
It's great that you want to help people.
But you decided to start a business. That means you have to get paid for your good work. And get paid enough to support yourself and, maybe, a family.
You're not a bad person and you're not greedy if you want to make money.
Plus: the more money you make, the more good things you can do for more people. So let's get you feeling good about really getting paid, shall we?
04
You take a BIG item off your "To Do" list
Have your marketing cake and eat it, too!
Most business owners like you don't have time to do all the marketing things you "should" be doing. So imagine your marketing doing all the heavy lifting to promote your business -- and you never have to put pen to paper or type a single word! Best part: Some of it can even go on auto-pilot. Woo-hoo!
05
You get more freedom & control in your life
Time freedom. Financial freedom. Decision-making freedom.
Take the vacation that's long overdue.
Do something special for the kids.
Finally get the freedom you envisioned having when you started your business.
Here's How I Help Your Business
Words can excite and inspire people to buy from you -- or send them looking for someone else.
Here are some of the done-for-you marketing materials that can get people excited about being in your community and buying from you.
1
Lead Magnets
Must-have, valuable, free content to attract your audience and help grow your e-mail list
2
Website Copy
Your website is like your 24/7 salesperson. Let's make sure it's getting you the leads and purchases you want.
4
Sales Pages
Whether it's for a digital course, a decadent box of chocolate, or a plush dog toy, a knockout sales page will get your customer excited about what your product will do for them
5
Landing Pages
When your customers get to your website or an opt-in page, make sure it entices them to do exactly what you want them to do: sign up, buy, download, schedule a consultation, and more.
3
E-Mail Campaigns
Your website is like your 24/7 salesperson. Let's make sure it's getting you the leads and purchases you want.
6
Blogs
When your customers get to your website or an opt-in page, make sure it entices them to do exactly what you want them to do: sign up, buy, download, schedule a consultation, and more.
“The emails are great! I'm laughing, as I am like 'How did you say what I tried to say so well?'!!!
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Loretta O.
The Missing Link Coach
Pearl River, NY
When you use language that is unique to you and your business, you stop sounding like everyone else. You stand out. You seem trustworthy. People believe you care.
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And you're not stressing over every little thing you put out: "Does this sound OK?" "Does that sound too pushy?"
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But don't worry if you don't know how to write messages to inspire people to buy from you.
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I do.
What happens when you decide to create a copy and content strategy for your business
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You get a clear brand voice and messaging that attracts your ideal customer
without sounding like a pushy, sleazy sales pitch
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You'll nail down your brand's voice so you always sound like the real you to your customers and audience
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A strategy for creating that regular content that you're told you need (but are wondering how you're going to do it)
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You grow your community -- e-mail list, social media, customers -- because you attract the people who want your stuff instead of you trying to figure out what the next "trick" is you need to do to chase after customers
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You grow your following and make more sales (yay!)
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You can spend more time with your family and friends (play is good!)
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People buy from you because you sound like you care -- not because they feel "tricked" by a manipulative sales pitch
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You create content that gives your community a ton of value, helps solve their problems, and turns you into the go-to expert for your industry
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Let's talk about how I can help you show the world that you can make lives better. I know you can attract more people to help. You can feel confident and in integrity, and get more people to buy what you sell.
Here's How Easy It Is:
Let's get you the copy and content that'll help make your vision for your business a reality.
Clarify Your Messaging in Your Unique Voice
Define the specific vocabulary that tells people how yo hep them -- in your own natural, authentic way
Attract Customers Who Want What You Sell
Get copy and content that your people will devour-- e-mails, lead magnets, website copy, blogs -- and will grow your e-mail list, your community and your followers
Watch Your Business Grow
Create fans who fall in love with what you do -- and they buy!
