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PROJECT
This IT consulting firm needed a document that explained what they do and the value they bring to a business.
CHALLENGE
Customers can be intimidated by hearing because so many feel they're "not a computer person" and don't understand technology.
This firm needed a lead generation document that explained in layman's terms about the services they provide and, importantly, how the business benefits from working with an IT consulting firm.
SOLUTION
An easy-to-read and understand document that explains the benefits of IT consulting. Not only does the document explain the services offered, but it serves as a lead generation tool: Appearing on the home page, visitors to their site had to give their e-mail address to download the free document.
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