Keep Somers Beautiful
PROJECT
Keep Somers Beautiful (KSB) is a non-profit organization dedicated to promoting litter prevention and cleanup of the town of Somers, NY.
The group needed their first website that would both educate the public about local and general environmental issues, as well as inform about opportunities to contribute.
CHALLENGE
The site needs to serve multiple functions: to be educational, and to move visitors to take action and participate.
The site also has to serve multiple audiences: the general public (individuals, families, students) and the local business community.
SOLUTION
The home page immediately informs the visitor what to expect: A site dedicated to the cleanup of the town of Somers, NY. The page establishes legitimacy and trust by announcing the group's successes, and demonstrates social proof by showing the community involvement.
A button choice allows the visitor to identify themselves as either an individual or a business owner, which leads to content targeted to the appropriate segment.
The site offers a lead-generating download, which the group can use to build its e-mail list.