This casual food service establishment wanted to remind customers of the services they offer outside of coming into the store and purchasing a meal on the spot.
Customers come into the store to grab food.
The business wanted to promote other services they offer: a busy catering business, and shipping bagels.
Two items were created: a poster that hung in all 5 locations, and a digital ad.
The message was simply to let customers know the services are available, and to present them matter-of-factly, as typical tasks of the holiday season.
Both the poster and ad direct the customer to the website, where they can make these purchases.